Director Marketing (Head of Marketing)

JOB RESPONSIBILITIES:

. Work with Market Research staff to understand industry perceptions of USP and industry needs.

· Work with Marketing Managers, R & D Staff and external affairs staff to understand the industry.

· Effectively synthesize data from these and other sources to identify the short-term and long-term trends and drivers of growth that shape the industry.

· Identify competitors and our marketing position relative to them.

· Effectively communicate what differentiates our products and services from our competitors in all our marketing efforts;

· Annually, design or modify a marketing strategy for USP to address industry needs;

· Annually, construct an integrated tactical marketing program that addresses industry needs. This tactical marketing program should tie back to the overall marketing strategy;

· Annually, develop a marketing budget based on the tactical marketing program in collaboration with Sales and Communications & Design;

· Work with differentiated teams on any new products to be developed;

· Bring marketing intelligence to the planning discussions;

· Understand the most critical elements of the customer experience. Propose and develop remediation programs in response to any weakness;

· Working with the External Affairs / Communications and Design staff, effectively allocate our media spending based on a clear understanding of the returns on investment from each of the different elements in the mix;

· Working with External Affairs / Communications and Design staff, create clear and compelling messages that resonate with the target customer segment in the industry;

· Provide useful tools, collateral, and training that increases the productivity and effectiveness of the Sales & Marketing Team

· Working with members of the Pricing Team, recommend prices for products and services that are consistent with the company revenue objectives.

· Must be self-motivated and able to handle multiple concurrent projects.

· Solid skills in the use of Microsoft Office.

· Experience marketing standards would be a strong advantage.

PROFESSIONAL QUALIFICATION / EXPERIENCE:

· Bachelor’s degree in Pharmacy or an MBBS with a post graduate in Marketing (MBA strongly preferred) with 15 or more years experience.

· Strong Exposure to the domestic markets –

PREFERRED:

· Considerable knowledge of marketing products or services.

· Proven track record of delivering results through careful planning, analyzing, writing, and presenting to internal and external audiences.

· Well-developed organizational skills and the ability to persuade others create harmonious, productive working relationships and successfully collaborate with others outside of the marketing function.

 

Please send your resume at  pk.jobs1@gmail.com before 30th July 2010 in MS WORD FORMAT .

Incomplete or Irrelevant CVs will not be entertained.

Please mark the title of the designation and the preferred city applying for in the Subject line