Brand Activation Manager - Colgate Palmolive

Requirements:
•MBA marketing from a reputable business school
•Minimum 4 years of relevant experience
•Excellent interpersonal, analytical and computer skills

KEY RESPONSIBILITIES:
Activation Programs:

Drive overall category activation program design:

•Develop category/brand consumption building programs ............
– growth solutions to create incremental demand.
•Design/Co-design activation innovation and customer collaboration programs based on consumer and shopper specific objectives and behaviors.
Category Strategies:

Develop category activation strategies with a focus on priority markets/customers:

•Integrate activation objectives, target profile and consumer insights supported by categories, brands and markets.
•Ensure execution of plans to prioritize growth and ROI; ensure strategic consistency and financial viability through ROI evaluation.
Commercial Planning:

•Establish KPIs against all regional and national plans.
•Review activation programs performance vs. plan across all KPIs within monthly meeting and take corrective actions.
•Recommend annual category activation investment budget comprising of program costs, activation agencies, training, implementation etc.
Link to Brand, Customer Marketing & Customer Development Teams:

•Collaborate with brand team in development of creative briefs, processes and brand activation communication vehicles.
•Actively collaborated with customer marketing and customer development teams for category's excellent in-market presence to power activation success.

External Focus:
•Communicate competition activities across organization, recommend counter attack strategies.
•Maintain close liaison with relevant government offices and activation agencies for smooth execution of activation campaigns and outdoor branding.
•Stay current on how activation process evolves locally, regionally and globally.

Position is based in Karachi at the head office. We are an equal opportunity employer offering competitive salary and benefits to the right individuals.

Kindly send your resume to hr_pakistan@colpal.com latest by August 22, 2010 indicating the position applied for in the subject line. Only short listed candidates will be contacted.